Fashion Technology Firm Launches Initiative to Empower 10 Black Designers
As worldwide protest fill the streets in Los Angeles, New York City, Amsterdam, London, Paris and more amid the COVID-19 pandemic, players in the fashion sector are beginning to release statements about their next steps to help eliminate racism in the industry.
New York City-based technology firm Resonance announced last week the launch of Be Resonant, an initiative to “empower 10 black designers to build and launch their own fashion brands by August.
The collections will be powered by Resonance’s on-demand create.ONE platform, a proprietary cloud-based software platform that enables designers and brands to design, sell, and make one garment on-demand as efficiently as thousands.
This no-minimum, no-excess-inventory approach to manufacturing allows independent designers to operate a sustainable business model.
Each brand will be given $50,000 in cash and services. Resonance will fund the sustainable manufacturing of all products. The online application is available beginning June 8. Resonance will select designers by the end of the month to begin creating in July. The products will launch in August.
These new funds follow an initiative created by Resonance client Pyer Moss designer Kerby Jean-Raymond to support minority- and women-owned small businesses during the COVID-19 crisis. The brand set aside $50,000 for companies to help make payroll and cover other expenses to keep their businesses afloat. The fund, according to the Pyer Moss Instagram, has ballooned to over $100,000.