Lebron James Fashion Project: UNKNWN - The Sport of Fashion

6'8" MVP Lebron James is backing a fashion project called "UNKNWN"
The first flagship store opening will occur later this week, December 16, 2011 inside of Aventura Mall in Miami.

The NBA star is leading a team of 5 fashion forward dudes...Frankie Walker, 25, and Mike Hurly, 28, are "the hustle and sensibility—the real How To Make It In America of the brand,"says GQ Magazine, in a feature than ran earlier this week.

Signature tee for Lebron James' retail store UNKNWN

Chris Julian, 28, the fashion force of the team, is a seasoned vet—he's worked with rapper Kanye West on Pastelle and the recent DW by Kanye West women's line.
Above, Lebron models an UNKNWN Tee...

Jaron Kanfer, 25, takes care of the money piece and manages all behind the scenes stuff.

And then there's LeBron James, 26. Just like on the court, the Miami Heat star facilitates, making everyone around him better. Above all they're great friends, with great taste. Here, the rising crew's ten favorite things.