López’s new line of briefs, trunks, tees, tanks, knickers, singlets and long johns come in three different collections, Elementary, Atelier and Play.
The undies line was designed by New York-based apparel masterminds Mad Projects Industries and Mario Lopez for “good-looking men, as well as okay-looking guys, and even some ugly yet charming dudes,” according to the company’s Facebook Page.
Prices range from $7.35 to $15.50 and will hit the shelves of Bloomingdale’s in February.
Trying to capture as much of the market share as he can, Lopes advertises that "RatedM boasts a product line for dudes of all dimensions." (whatever that means...)
Below, the Rated M Elementary Brief is modeled. They feature the company logo on the butt area.. not sure how "manly that is..."
- Stretch cotton blend fabric features sleek texture and ultra smooth fit
- Mid to low rise, falls at or just below natural waistline
- Contour pouch supports and defines
- Right exit fly
- Elastic logo waistband
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