Clothing retailers Hennes and Mauritz -- better known as H&M -- will channel the sexy in their Super Bowl commercial with a gorgeously shot ad for their new David Beckham Bodywear line.
"My design team and I spent 18 months developing the collection, it’s been a fantastic collaborative experience, and I’m very happy with the end result," Beckham said in a release at People.com. "Like every fan, I’m looking forward to Super Bowl Sunday."
In the $3.5 Million dollar ad, a tattooed Beckham is artistically photographed wearing his line. And the music? The catchy tune is none other than "Don't Le Me be Misunderstood" by The Animals.
The new underwear line hits shelves on Feb. 2.
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