Banana Republic has unveiled a new look with its Spring 2014 campaign – a heartfelt nod to the modern day adventurer who appreciates the journey, not just the destination, and is perfectly outfitted every step of the way. Inspired by the brand's heritage and the pioneering spirit of its San Francisco roots, the campaign celebrates authenticity with style and the California state of mind – core qualities that define Banana Republic, the true outfitters of modern American style. "TRUE OUTFITTERS" which features images from celebrity Nate Berkus, will debut globally the first week of March.

"Banana Republic represents an approach to style, living and a state of mind that continues to define the modern wardrobe," says Banana Republic global chief marketing officer, Catherine Sadler. "The 'TRUE OUTFITTERS' campaign delivers authenticity and cultural awareness which is the currency of choice for the modern customer."
"We've been outfitters since our days on safari, and today we outfit people for their modern lives – for all those things that make up day to day life, and especially those big and small moments that matter most," says Jack Calhoun, Banana Republic global president. "'TRUE OUTFITTERS' represents Banana Republic at our best – helping us stand out in a crowded marketplace – and reflects our roots in our hometown of San Francisco."
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